WEEK 7 and 8
METHODS OF ADVERTISEMENT
- Direct advertisement
- Indirect Advertisement
DIRECT ADVERTISEMENT
Direct marketing is a form of advertising which allows
businesses and nonprofit organizations to communicate
directly to customers through a variety of media including
cell phone text messaging , email, websites, online
adverts, database marketing, fliers, catalog distribution,
promotional letters and targeted television, newspaper
and magazine advertisements as well as outdoor
advertising.
INDIRECT ADVERTISEMENT
Advertising that does not directly promote a product or service but makes people aware of it by indirect means such as sponsorship or product placement.
Indirect advertising occurs when a business chooses to not simply promote a product, but instead work to establish a relationship with the people that read, hear and see the advertising.
Indirect advertising is the opposite of direct advertising, which explicitly tells potential consumers that they should buy a specific product.