WEEK 5
ADVERTISING
Advertising is widely used to promote a product or a service. Value-added agriculture is no exception. In fact, value-added agriculture provides some unique advertising opportunities and challenges.
Advertising is controlled communication about a product.
Definition of Product Advertising
Product advertising is any method of communication about the promotion of a product in an attempt to induce potential customers to purchase the product.
Advertisement usually requires payment to a communication channel. The general objective is to increase brand awareness or to demonstrate the differences between product and competing products in order to sell them.
Distribution Channels
Product advertisement can be done through numerous
communication channels. Some common channels are
listed here:
Television
Radio
Print (newspapers and magazines)
Mail (flyers, circulars, coupons)
Websites
Social media
Signs and billboards
WEEK 6
TYPES OF ADVERTISEMENT
- Informative advertising
- Competitive advertising
- Persuasive advertising
INFORMATIVE ADVERTISING
Informative advertising is the
delivery of advertising messages through mass media with
the intent of informing a target market about the benefits
offered by a new product or innovation.
COMPETITIVE ADVERTISING
What is competitive advertising?
Promotional technique in which an advertiser claims the
superiority of its product over competing product(s) by
direct or indirect comparison.
PERSUASIVE ADVERTISING
A type of product promotion that attempts to influence
a consumer in favor of a purchasing particular good or service.