{"id":1349,"date":"2023-09-28T13:28:17","date_gmt":"2023-09-28T13:28:17","guid":{"rendered":"http:\/\/localhost\/ecole9ja\/?p=1349"},"modified":"2023-09-28T13:29:52","modified_gmt":"2023-09-28T13:29:52","slug":"week-5-and-6-jss-3-first-term-agricultural-science-lesson-notes","status":"publish","type":"post","link":"https:\/\/ecolebooks.com\/nigeria\/posts\/week-5-and-6-jss-3-first-term-agricultural-science-lesson-notes\/","title":{"rendered":"Week 5 and 6 &#8211; Jss 3 First Term Agricultural Science Lesson Notes"},"content":{"rendered":"<p><strong>WEEK 5<\/strong><br \/>\n\t\t<strong>ADVERTISING<br \/>\n<\/strong>Advertising is widely used to promote a product or a service.  Value-added agriculture is no exception.  In fact, value-added agriculture provides some unique advertising opportunities and challenges.<br \/>\nAdvertising is controlled communication about a product.<br \/>\n<strong>Definition of Product Advertising<br \/>\n<\/strong>Product advertising is any method of communication about the promotion of a product in an attempt to induce potential customers to purchase the product.<br \/>\nAdvertisement usually requires payment to a communication channel. The general objective is to increase brand awareness or to demonstrate the differences between product and competing products in order to sell them.<br \/>\n<strong>Distribution Channels<br \/>\n<\/strong>Product advertisement can be done through numerous<br \/>\ncommunication channels. Some common channels are<br \/>\nlisted here:<br \/>\nTelevision<br \/>\nRadio<br \/>\nPrint (newspapers and magazines)<br \/>\nMail (flyers, circulars, coupons)<br \/>\nWebsites<br \/>\nSocial media<br \/>\nSigns and billboards<\/p>\n<p>\u00a0<strong>WEEK 6<br \/>\n<\/strong><br \/>\n\u00a0<strong>TYPES OF ADVERTISEMENT <\/strong><\/p>\n<ol>\n<li>\n<div>Informative advertising\n<\/div>\n<\/li>\n<li>\n<div>Competitive advertising\n<\/div>\n<\/li>\n<li>\n<div>Persuasive advertising\n<\/div>\n<\/li>\n<\/ol>\n<p>\u00a0<strong>INFORMATIVE ADVERTISING<br \/>\n<\/strong>Informative advertising is the<br \/>\ndelivery of advertising messages through mass media with<br \/>\nthe intent of informing a target market about the benefits<br \/>\noffered by a new product or innovation.<\/p>\n<p>\u00a0<strong>COMPETITIVE ADVERTISING<br \/>\n<\/strong>What is competitive advertising?<br \/>\nPromotional technique in which an advertiser claims the<br \/>\nsuperiority of its product over competing product(s) by<br \/>\ndirect or indirect comparison.<br \/>\n<strong>PERSUASIVE ADVERTISING<br \/>\n<\/strong>A type of product promotion that attempts to influence<br \/>\na consumer in favor of a purchasing particular good or service. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>WEEK 5 ADVERTISING Advertising is widely used to promote a product or a service. Value-added&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,127],"tags":[],"class_list":["post-1349","post","type-post","status-publish","format-standard","hentry","category-posts","category-first-term-jss-3-agricultural-science"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/ecolebooks.com\/nigeria\/wp-json\/wp\/v2\/posts\/1349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecolebooks.com\/nigeria\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecolebooks.com\/nigeria\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecolebooks.com\/nigeria\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ecolebooks.com\/nigeria\/wp-json\/wp\/v2\/comments?post=1349"}],"version-history":[{"count":1,"href":"https:\/\/ecolebooks.com\/nigeria\/wp-json\/wp\/v2\/posts\/1349\/revisions"}],"predecessor-version":[{"id":1350,"href":"https:\/\/ecolebooks.com\/nigeria\/wp-json\/wp\/v2\/posts\/1349\/revisions\/1350"}],"wp:attachment":[{"href":"https:\/\/ecolebooks.com\/nigeria\/wp-json\/wp\/v2\/media?parent=1349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecolebooks.com\/nigeria\/wp-json\/wp\/v2\/categories?post=1349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecolebooks.com\/nigeria\/wp-json\/wp\/v2\/tags?post=1349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}