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MARKETING AND DISTRIBUTION

Marketing: refers to making communication about products or services. A purpose of which is to encourage the receipt of the communication to purchase/ use the product of the service
-Marketing involves finding what customers want, setting out to meet their needs provided and it can be done at a profit.
-Distribution: is a commercial activity of transporting and selling goods from a producer to a consumer. It is about how to get the product in the hands of consumer.
-NOTE:
The topic of distribution tries to identify the role played by cooperatives, crop authority, board, agencies, corporation etc.
In Tanzania marketing and distribution is done by;
  1. Cooperative societies
  2. Marketing board
  3. Internal and external trade authority
  4. Private companies.
COOPERATIVE SOCIETIES.
  • A cooperative societies is association of people who join voluntary with some common goal or objective
  • Is an autonomous association of person united voluntary meet their common economic, social and cultural needs.
Cooperative societies are based on the following principles;
  1. Open membership
  2. Limited interest on capital
  3. Democratic control
  4. Cooperative education for all members
TYPES OF COOPERATIVE SOCIETIES.
Societies are categorized into two main groups
  1. According to membership registration
This includes primary cooperative society, secondary cooperative societies, national cooperative society and international cooperative society.
  1. According to their services
This include saving and credit cooperative society, marketing cooperative society.
  • Consumer cooperative society
  • Transport cooperative society
  • Handcraft cooperative society
ROLES OF MARKETING COOPERATIVE SOCIETY
  1. They help formers to market their produce
  2. They own and run farms
  3. They increase the bargaining power of their members
  4. They protect farmers against exploitation by middlemen
  5. They provide education to the members
  6. They provide subsidies of inputs to formers
  7. They provide employment in transport and marketing
  8. They provide advice to farmers
  9. They provide social services to the members
PROBLEMS FACING MARKETING COOPERATIVE SOCIETIES.
  1. Government interference
  2. Embezzlement of funds by leaders
  3. Lack of skilled l
    abors
  4. Problem of mismanagement due to lack of managerial skills
  5. Dishonest members where some of them are poor
  6. Shortage of credit facilities to member
  7. Inadequate transport, storage and packing facilities
  8. Corruption
  9. Tribalism
MARKETING BOARDS.
Are trading agencies established by the government to control the marketing of primary and processed agricultural commodities.
There two main categories of marketing boards;
  1. The export marketing board
  2. Statutory boards
II) STATUTORY BOARDS.
This is a marketing board that involved in market of food stuffs e.g. maize, cashew nuts etc
Examples of marketing boards in Tanzania;
  1. Cotton marketing board
  2. Coffee board
  3. Maize produced board
  4. Cashew nut board
ROLES OF MARKETING BOARDS
  1. Buying product from farmers
  2. Setting out prices with the help of the government
  3. Storage and collection of produce
  4. They offer transport from the producers to the warehouse
  5. They offer advices to producers on mechanization and new technology
  6. They control the production of the produce
  7. They advice the government on importation and exportation products
  8. They conduct research on marketing of agricultural product


EcoleBooks | ECONOMICS A LEVEL(FORM SIX) NOTES - MARKETING AND DISTRIBUTION

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1 Comment

  • EcoleBooks | ECONOMICS A LEVEL(FORM SIX) NOTES - MARKETING AND DISTRIBUTION

    Naffissa Yanira, January 21, 2024 @ 6:10 am Reply

    It is very interesting,I really appreciate

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